New Wash Original Refill Set 20oz
CLEANSING CREAM FOR ALL HAIR TYPES
Get softer, smoother hair by cleansing and conditioning in one step. Made with naturally derived, non-toxic ingredients, New Wash is free of the damaging detergents found in shampoo and gives you the best hair of your life!
- Replaces shampoo & conditioner in one step
- The balanced original for most hair types
- Detergent-free, cleanses without stripping
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Description
New Wash Original balances your scalp and makes hair softer, smoother and healthier, all in one simple step.
Switching to New Wash Original breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.The result: the healthiest hair of your life.
- Life-changing results Makes hair softer, smoother and shinier after one use
- Saves time and money Replaces shampoo and conditioner to simplify your routine
- Doesn’t strip your hair No damaging detergents, just naturally derived ingredients
- Improves your scalp and hair health Balances natural oil production to prevent dryness and color fading
- Enhances your natural texture Amps up volume, smooths frizz and brings out waves and curls
85% of people who tried New Wash said they would ditch shampoo forever.*
8 out of 10 New Wash users said it is the best product they have ever used.**Based on a 3-week consumer perception study of 103 participants
The quotation mark represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.Non-US customers may receive an empty Better Bottle and an 8oz pouch during the brand transition.
Biodegradable
Detergent-Free
Paraben-Free
Silicone-Free
Sulfate-Free
SLS-Free
Phthalate-Free
Recyclable Packaging
Synthetic Fragrance-Free
Leaping Bunny Certified
Vegan
Refillable
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How to use
STEP 1: APPLY
Coat wet hair from scalp to ends with a generous amount of New Wash.
STEP 2: SPLASH
Add a splash of water—this is essential to activate and emulsify the formula into a milky consistency.
STEP 3: MASSAGE
Work thoroughly into hair and scalp with scalp brush. New Wash cleans only what it touches.
STEP 4: RINSE
Let sit for 2-3 minutes, then rinse out as thoroughly as you massaged it in. -
How it works
NON-TOXIC FORMULA
CLINGS TO GRIME
CLEANS WITHOUT STRIPPING
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Ingredients
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Recycling
Refill pouches are made with LLDPE (linear low-density polyethylene) PCR (post-consumer recycled) material and are fully blue-bin recyclable.
HOW TO RECYCLE
Step 1: Cut
Step 2: rinse
Step 3: Recycle
Why ditch shampoo
Is your shampoo
destroying your hair?
Regular shampoos "clean" your hair with harsh detergents that strip your scalp of its natural oils, causing dryness, breakage and irritation. Detergent-free New Wash fixes that.
Join more than a million New Wash devotees
How to use New Wash
Simpler than shampoo.
One product replaces your shampoo, conditioner and detangler. Here's how it works:
Wet hair and dispense a generous amount of New Wash. Layer it on from scalp to ends.
Add a splash of water to get a smooth, milky consistency.
Work into hair and scalp, using the scalp brush to coat every inch — scrub, massage, repeat. Let sit for 2-3 minutes.
Rinse thoroughly, using the brush to ensure all product is washed out.
A formula for success
Will this work for your hair type? (Yes!)
Reviews from thousands of customers with every hair type and texture use the same phrase: “life-changing.” That’s because New Wash works with—not against—your unique hair and scalp concerns.
NORMAL TO DRY
NORMAL TO OILY
COLOR-TREATED
FINE OR THIN
COARSE OR THICK
GRAY
Join more than a million New Wash devotees
Take their word for it, too
“New Wash is the only product l’ve found that gives my hair volume, body and personality. Before New Wash, my long hair would just hang lifelessly. With New Wash, I get the texture of my dreams. Try it!”
“Man, was I wrong! I have been using New Wash for 3 months now and my hair has drastically changed for the better. I can finally air dry it and my wavy/curl pattern is coming back! It is lightweight and feels clean way longer than it does when washing with regular shampoo. Believe the hype!”
“I’ve spent years trying to find the right shampoo-conditioner combo that didn't dry my scalp out or leave it feeling greasy while still actually caring for my curly texture. I’ve been only using New Wash for a couple months now and my hair has never been this consistent. It’s hydrated, my scalp isn't itchy or flaking, and my ends are happy.”
“Love! Changed my hair almost instantly. After my second time using my hair was curly! I didn't even realize my hair was so wavy. Feels like a miracle product.”
“This has transformed the way I view my own hair. I used to hate it and dread doing anything to make it look nice. Now I look forward to washing it and knowing it is not stripping it of the essential natural oils. My hair is thick and coarse and this has literally brought life back to my hair.”
“My curls are rocking on day 5 after washing like it’s nobody’s business. No frizz, clean scalp, perfect definition. Every day just a little more of volume so my style gets all benefits. Hair never been so moisturized and shiny.”
“I was skeptical that New Wash would actually clean my hair and not irritate my scalp, but I am happy to report that it gently cleans and conditions without irritation or a heavy feeling. I prefer the Deep formula because of its clean feel.”
“I love how this makes my hair feel. I don’t need to use any other products at all and my hair has never felt or looked better. It really is a game-changer.”
“Let me tell you, my hair is clean! It smells amazing. It feels like silk! It’s shiny?! It’s long!? I go a few extra days of not washing it?! It’s amazing.”
From the experts
Why hairdressers recommend New Wash
Bigger refills, better value
Subscribe and save
Get big savings, free shipping and more when you subscribe.
What are refill pouches?
Refill pouches are the most sustainable way to use New Wash. They are made with LLDPE (linear low-density polyethylene) PCR (post-consumer recycled) material and are fully blue-bin recyclable.
How do subscriptions work?
Select the New Wash formula you want to use on repeat (Original, Rich or Deep Clean) as well as a convenient refill pouch size and delivery frequency.
Then set up auto-ship for savings and free shipping on every refill, gifts with your first order and more.
Why should I subscribe to New Wash?
Savings and free shipping on every refill, fun freebies and doing your part to reduce plastic use—why wouldn’t you subscribe?
Frequently Asked Questions
New Wash
Is New Wash a shampoo?
New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harsh detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols—and zero detergents—while removing dirt, oil and buildup.
Is New Wash a conditioner?
New Wash is not a conditioner. Conditioners do not clean the hair; they only replace moisture after shampoo strips it. Alternatively, New Wash contains cleansing and conditioning ingredients.
Will New Wash clean my hair?
Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.
How often should I wash my hair with New Wash?
You can wash your hair daily or however often works for you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your strands.
When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. Many people have found that they can go much longer between washes with New Wash.
How does New Wash work?
New Wash cleans hair with a custom blend of essential oils and gentle, naturally derived saturated cleansers that also help balance your scalp’s natural oil production.
Will New Wash work for my hair type?
Yes! Check out the reviews—“life-changing” is a commonly used phrase by people with all different hair types. Take our quiz to find the best formula for you: Original, Rich or Deep.
How long will it take for New Wash to work?
New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oiliness or flakiness. This adjustment period is natural and more commonly experienced by people with oily or fine hair.
My hair is still adjusting to New Wash after a few washes. What should I do?
New Wash is different from detergent-based shampoos, and so is the way you use it. If your hair feels greasy or you have some buildup after using New Wash, there are two common reasons.
First, you might not be using enough New Wash. Apply the same amount of New Wash as you’d usually use for both shampoo and conditioner—enough to coat hair like you would for a conditioner or mask. Then work it in really, really well with the Massaging Scalp Brush. Add a bit of water to get a smooth, milky consistency; this will allow it to capture and bond to the dirt, buildup and excess oil.
You also might not be rinsing it out thoroughly. New Wash bonds to impurities and requires extra rinsing to work it out. Massage it out with the Massaging Scalp Brush or your fingertips.
Remember: It takes time to adjust to new habits and routines. You might experience an adjustment period during which your scalp overproduces oil, like it was trained to do by detergent-based shampoos. It hasn't yet acclimated to this new way of cleansing that leaves the healthy, protective oils to do their job. It may take two or three washes or up to a couple weeks, but your scalp and oil production should regulate and thrive with your new healthy routine!
Are New Wash pouches recyclable?
Yes, pouches are made with LLDPE (linear low-density polyethylene) and are fully recyclable under classification #1.
Will this clog my drain or harm my septic system?
No, all Hairstory products are septic-safe and will not clog the drain.
Why is New Wash Deep now New Wash Deep Clean? Are they the same formula?
New Wash Deep Clean is an improved, slightly reformulated version of New Wash Deep, created in response to customer feedback. It’s slightly more lightweight and doesn’t carry the strong apple cider vinegar scent, while still delivering the same oil-dissolving power of New Wash Deep. New Wash Deep Clean offers a better overall experience for those with an oily scalp and hair—same clarifying benefits, with a more refined feel.
Better Bottle
What is the Better Bottle?
The 8oz New Wash Better Bottle is refillable, 100% recyclable and made with 50% post-consumer recycled (PCR) material. It’s thoughtfully designed for ease of use, hygiene and sustainability.
Why is it called the Better Bottle?
We heard your feedback about having a refillable bottle for the best New Wash experience, so we custom built the Better Bottle from the bottom up. Here’s how it’s better:
- Better functionality: You can refill this bottle again and again, reducing even more plastic waste. It has a pump designed specifically for thicker creams and a wide mouth for easy refilling. Inside, it funnels the product toward the center to ensure you use every last drop of New Wash.
- Better materials: It’s made with sustainable PCR material and has a bottom-heavy, non-slip base to make it more sturdy in the shower. It’s also antimicrobial to prevent mold and ultimately last longer.
- Better look: New Wash has a whole new aesthetic that includes a super-sleek design with clearer usage instructions and a QR code to learn more.
How do I refill the Better Bottle?
Refilling is simple:
Step 1: Twist and Open
Firmly grip the body of the bottle with one hand and the rim and pump with the other. To unlock, twist the rim counterclockwise until you feel a click and then pull up to open. We find it easiest when you use the spout for leverage.
Step 2: Refill
Using any size of New Wash refill pouch, dispense product up to the internal maximum fill line. Before replacing the pump, you may need to remove excess product from internal parts and pump.
Step 3: Twist and Lock
Align the spout with the front internal grooves and push down on the rim to close. Grip and twist the rim clockwise until you feel a click—that’s your secure seal. You’re now ready to cleanse!
How much New Wash does the bottle hold?
The Better Bottle holds 8oz of New Wash and can be refilled with any size of pouch. Use larger pouches for a more eco-friendly and cost-effective refill experience.
What happens if I fill above the internal fill line?
Short answer: You will make a mess and (even worse) waste New Wash.
Long answer: There is not enough room in the bottle for any additional product above the 8oz fill line—when you put the cap back on, any New Wash above the line will overflow out of the bottle. Our best tip is to squeeze slowly every time you refill.
Is the bottle leakproof and shower-safe?
Yes! It’s water-tight, features a non-slip silicone base and is made from waterproof materials that won’t degrade in the shower. The antimicrobial body helps prevent mold buildup between refills, and the silicone base has divots to help prevent water from pooling and turning into scum and mold.
How does the twist-and-lock cap work?
The twist cap includes a lock feature that clicks into place, so you know when it’s securely closed.
I just received my bottle. What is the little piece of plastic over the nozzle?
That piece of plastic prevents your bottle from getting “pumped” in the shipping process and ensures it arrives mess-free and ready to use. You can keep it and use it if you ever transport your bottle, or you can recycle it—you won’t need it if the bottle stays in your shower.
Will I waste product with this bottle?
Nope! The internal shape funnels product toward the center, helping you use every last drop of your New Wash. Just make sure you don’t fill past the internal fill line.
What happens if I drop the bottle?
The Better Bottle is designed to be durable and slip-resistant:
- The matte, non-slip body reduces the chance of drops in the first place.
- The silicone base adds weight and, if it is dropped, absorbs impact to help prevent tipping or breakage. It also keeps your bottle stable on wet shower surfaces.
- The twist-and-lock cap keeps the pump securely sealed to prevent leaks.
While the bottle is sturdy, we always recommend handling with care. If you have any issues or questions about your bottle, contact our product specialists at hello@hairstory.com.
What’s the color ring around the bottle for?
That’s a custom color ring, which you can switch out if you mix in a Color Boost—helpful for identifying which blend is inside your bottle. If you’re not using a Color Boost, you can leave it as is.
How is using the new bottle sustainable?
The new bottle is designed to be reused again and again, helping reduce reliance on single-use plastic. It’s made with 50% post-consumer recycled (PCR) plastic and is fully recyclable at the end of its life.
By refilling one bottle with New Wash pouches instead of tossing traditional shampoo bottles, you’re making a cleaner choice for both your hair and the planet.
Should I use the 8oz New Wash Better Bottle or the 32oz New Wash dispenser?
Both options work well, depending on your routine. The new 8oz refillable bottle is ideal for everyday use—it’s easy to handle in the shower, travel-friendly and features a matte finish for a secure grip. It also works with any pouch size, so you can refill it from your 8oz, 20oz or 32oz pouch and enjoy a cleaner, more sustainable experience.
The 32oz dispenser is convenient for 32oz refills and subscriptions, as it holds the entire pouch and keeps things even more low-maintenance. But for most customers, the Better Bottle offers the best balance of convenience, sustainability and style.
How do I clean the bottle between refills?
Rinse thoroughly with warm water and let it dry completely, inside and out, before refilling. Thanks to the bottle’s antimicrobial design, regular cleaning is quick and easy.
Does the bottle come filled with New Wash?
Yes and no! If you purchase a filled New Wash bottle or a Hairstory Method, it comes pre-filled with your selected formula—Original, Rich or Deep Clean. You can also buy an empty bottle to fill with any New Wash pouches you already have on hand.
Do I need the Better Bottle to use New Wash?
No, you don’t need the bottle to use New Wash—you can use it straight from the pouch. However, for the most efficient and sustainable experience, we recommend purchasing the refillable bottle once and using it again and again. It’s designed to pair perfectly with our 8oz, 20oz and 32oz refill pouches, making your routine easier, cleaner and more eco-friendly.
Is this a one-time purchase or part of a subscription?
The empty bottle is designed to be a one-time purchase for the most sustainable, low-waste experience. We recommend pairing it with a refill pouch subscription so you can keep refilling, saving money and reducing single-use packaging over time.
Does the new bottle change anything about my usual New Wash formula?
We've made small updates to help customize your New Wash experience: Each formula now has a dedicated color (see below), and New Wash Deep is now New Wash Deep Clean.
- New Wash Original: Orange
- New Wash Rich: Blue
- New Wash Deep Clean: Citron
SIMPLY BETTER haircare
designed for You and the Planet
We believe the world needs fewer, better things. Our mission is to create smart, sustainable products that make your hair healthier—without compromise.
CONSCIOUSLY CREATED
Every product is made with naturally derived ingredients and is Leaping Bunny Certified.
ECO-FRIENDLY PACKAGING
Our fully recyclable refill pouches were a first in the beauty industry.
Hairdresser-Approved
Our lineup is loved by top stylists around the world as well as their clients.
The best-hair-of-your-life guarantee
Love it in 21 days,
or your money back.
We're so confident you'll love your new hair, we're betting our own money on it. Your hair will look and feel healthier within 21 days. And if you're not fully satisfied after 60 days, we'll give you a full refund.